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PLMA Expands Trade Show

Adds licensing pavilion

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By: TOM BRANNA

Editor

As retailers increasingly leverage celebrity endorsements and licensing to promote their store brands, the Private Label Manufacturers Association’s trade show will present a special pavilion of companies that offer opportunities for private label licensing partnerships. The section, which was introduced on a limited basis a year ago, will give private-label decision makers from America’s leading retailers and wholesalers a chance to explore the fast-growing licensing trend and meet wit...

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